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Cheesy, over-the-top, obnoxious nonsense

How does one possibly explain this?

Is it a Miami thing?   
Or a Miami Heat thing?
Or a Lebron James thing?

I spent some time this morning viewing several other NBA team’s introduction videos (many of them can be found on YouTube), and unlike the Heat’s video, every one that I watched featured highlights from the previous year.  Three-point buzzer beaters, thunderous two-hand jams, behind-the-back passes and the like.

Nothing like this. 

After last year’s media fiasco involving the introduction of LeBron James and Chris Bosh to the Miami Heat fans (below), how could the Miami Heat media relations people actually this intro video was a good idea?

Or maybe it was a good idea. 

Maybe this kind of thing plays well in Miami.