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A unicorn and the tendency towards loss aversion result in cleaner teeth and a new idea in behavior management.

The pre-gifting of the stuffed unicorn as a reward for the excellent behavior that we expected from my daughter during her recent dentist appointment was a stroke of genius on my wife’s part because of the nature of loss aversion. In economics, loss aversion refers to people’s tendency to strongly prefer avoiding losses to acquiring…

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Affirmation from a Moth audience is unbelievable. Affirmation from a bunch of kids is damn good, too.

As a second grader, comedian and actor Jamie Foxx was so talented at telling jokes that his teacher used him as a reward. If the class behaved, he would entertain them. I don’t know who Jaime Foxx’s teacher was, but I suspect that I would have liked him a lot. One of the rewards I…

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