Posts Tagged ‘loss aversion’
A unicorn and the tendency towards loss aversion result in cleaner teeth and a new idea in behavior management.
The pre-gifting of the stuffed unicorn as a reward for the excellent behavior that we expected from my daughter during her recent dentist appointment was a stroke of genius on my wife’s part because of the nature of loss aversion. In economics, loss aversion refers to people’s tendency to strongly prefer avoiding losses to acquiring…
Read More