Want to see one of the best commercials – and possibly one of the best stories – I have ever seen?
Check out this incredible, four minute commercial for Norway’s postal service, which uses vignettes so brilliantly to tell the full, complete, and surprising story of a man over the course of several years.
The story is also funny, poignant, surprising, revealing, but best of all, it’s so damn real despite the fact it couldn’t possibly be real. The specificity of detail used to convey character and emotion is breathtaking. The cinematography – from the opening scene to the final shot – is perfection.
It also somehow manages to say so much beyond its simple endorsement of the postal service. It’s both tiny and enormous at the very same time.
In fact, it’s just the kind of commercial that so many companies should be looking to create:
Don’t tell us what you do or how you do it. Tell us how we should feel about what you do.
Watch it more than once. Each time, you’ll see something different. I promise.
