Storytelling.
For business leaders, marketers, and salespeople. Learn how to craft unforgettable stories that close sales, win over audiences, and define brands.
SOME HAPPY CLIENTS
nothing short of transformative.
“Matthew Dicks has been a guiding light in my journey as both a YouTuber and entrepreneur. His impact on my life and business has been nothing short of transformative.”
It’s all in this book.
Matt provides The most value per minute.
WHO AM I?
Matthew Dicks is an award-winning bestselling author, speaker, and marketing consultant to some of the world’s biggest companies including Amazon, Slack, and Salesforce.
For more than a decade, he’s been advising C-suite execs and their teams. Whether it’s a product launch, sales deck, or keynote, he surfaces the real stories behind the spreadsheets — stories that resonate and connect on a meaningful level.
He’s taught at multiple universities including Yale, MIT, and Harvard, and his work has been featured on Lenny’s Podcast, TEDx Talks, Newsweek, and many more.
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”
— Steve Jobs
Why stories matter more than ever.
People remember stories. Not graphs or endless lists of features.
Studies have shown that decisions are often made based on emotions first and rationalized with data, second.
Telling a meaningful story to frame metrics in the right light is how ideas are anchored on a deeper level. It’s how companies get funding, close deals, and rally teams.
What you’ll learn
- Craft and pitch sales decks that aren't boring.
- Communicate clearly with customers and colleagues
- Deliver crowd-pleasing keynotes
- Align teams on a shared vision
“A year from now, you will wish you had started today.” — Karen Lamb
Master the craft of storytelling today
Honest, approachable
he leads you up the stairs to tell your stories.
the most interesting man in the world.
FAQ
The corporate world is flooded with data: spreadsheets, charts, graphs, and yawn-inducing PowerPoint presentations. But human brains are wired for stories.
The book teaches you how to combine stories with data to engage and persuade your audience. It gives examples and case studies on topics like:
- Building slide decks for sales, investor pitches, and presentations
- Product narratives and positioning
- Marketing and advertising copy
- Speeches and keynotes for auditorium-sized crowds
- Business communication
- How to align teams and build morale
- How to sell yourself for career advancement
- How to build rapport and connect with your audience
Most business books on writing
- Draws from outside stories and research
- Padded with filler content
- Content can be dry and clinical
- Written by ghostwriters or people from the corporate world who learned storytelling
Stories Sell
- Draws from decades of firsthand experience consulting for companies of all sizes
- Lean and concise for busy professionals
- Fun and insightful to read
- Written by an award-winning novelist, StorySlam champion, and marketing consultant
