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Connor the Unicorn is missing. It’s freakin’ annoying.

My daughter has a whole host of imaginary friends, who she calls “pretend friends.” We hear about them a lot less than we did a couple years ago, but they are still around, and from time to time, we will hear her talking to them.  Audrey. Elizabeth. Anna. The list goes on and on.  Most…

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Four of my books and one dead unicorn

A photo of my books at The Strand in New York, sent to me by a friend. I especially like how Death of a Unicorn is sandwiched between the soft and hardcover editions of Memoirs of an Imaginary Friend. I’m always asking my students for a unicorn sandwich. They never find my request as amusing…

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A unicorn and the tendency towards loss aversion result in cleaner teeth and a new idea in behavior management.

The pre-gifting of the stuffed unicorn as a reward for the excellent behavior that we expected from my daughter during her recent dentist appointment was a stroke of genius on my wife’s part because of the nature of loss aversion. In economics, loss aversion refers to people’s tendency to strongly prefer avoiding losses to acquiring…

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