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Each week, amongst the many interesting, insightful and occasionally scathing comments on my blog, I find comments by businesses and/or spammers who are clever enough to construct comments that avoid spam detection technology.

I delete these comments and ban their IP address, but I know that I will be doing the same thing again tomorrow for a new spamming scumbag.

In response, I write a post each week that highlights these businesses that either engage in this spamming behavior on their own or have hired spammers to do it for them. My intent is to shame these vile companies and cause them to reconsider their means of advertising in the process.

I realize that both goals are unlikely to be achieved, and that even mentioning them in a post boosts their SEO, but doing so makes me feel good, and that is enough.

This week I present Phone Beauties, a company that sells decorative phone cases and spams the comment sections of humble bloggers like me in order to improve their search rank.

I suggest that you forgo aesthetic considerations and look toward functionality by purchasing a Mophie instead. The Mophie is a protective case that also serves as a juice pack, allowing me to carry an extra full charge of battery life with me for those days when plugging in is impossible.

I cannot tell you how reassuring it is knowing I have another full charge at hand when needed. 

Also, it doesn’t look stupid like the Phone Beauties cases.