Jump scares marketed properly

Introducing TabBoo

A Chrome extension designed to add random jumpscares to websites you’re trying to avoid.

In the words of TabBoo’s marketing:

“You’re stuck in an addictive, endless loop, loading the same sites over and over again. Install the extension and let aversive conditioning do the rest.”

I don’t like this much. Websites aren’t like nicotine, heroin, or doomscrolling. If you don’t want to visit Pinterest, Temu, or Club Penguin, don’t.

Besides, TabBoo is too easy to turn off. It’s not like you’re adding a permanent jump scare to the website. With two clicks, it goes away, and you’re staring at some Pinterest board of pet shenanigans or ’90s nostalgia again.

But this browser extension has an outstanding use that the company should absolutely lean into:

Trickery, tomfoolery, and pranking.

I’d love to add this extension to the browsers of friends and colleagues, adding jump scares to some of their most commonly visited websites.

Surreptitiously add this Chrome extension to your pal’s browser, ensuring it isn’t one of the extensions visible in the address bar. Then, wait for that person to visit their favorite sports, news, or shopping website.

With luck, they may never figure out what’s going on, dooming them to a lifetime of shock and fear.

Now that is something I can get behind, and more importantly, it’s what TabBoo should be marketing immediately.

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