A great story makes for brilliant advertising

Sometimes, the best advertisement doesn’t scream, “Buy my thing!” but instead offers a story that makes you cry like a baby at your desk, hoping no one walks in before you can pull yourself together.

I can’t say if my next car will be a Chevy, but I know that somewhere deep in my heart and soul, I feel differently about a company and its association with family, tradition, and my country.

Well played, Chevrolet.

If you plan on watching – and you should – grab some tissues first.

https://www.youtube.com/watch?v=xnZGEUA4oBk