Skip to content

Your sense of smell or your cell phone?

From a recent McCann survey of more than 7,000 people ages 16-30 across a variety of countries:

Given a list of things (including cosmetics, their car, their passport, their phone and their sense of smell) and told they could only save two, 53% of those aged 16-22 and 48% of those aged 23-30 would give up their own sense of smell if it meant they could keep an item of technology (most often their phone or laptop).

We all know how important technology is to young people, but a willingness to sacrifice one of their human senses to keep it shows just how intrinsic it has become.

I didn’t even have to think about it.  I would do the same. 

Without a moment’s hesitation.

Am I crazy?