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The Russian clothing clothing Chukcha launched a Kickstarter campaign last month to support its special hoodies that have pockets in both the front and back. They call this design Together Wear.

When I saw this, I thought it was a joke. A spoof. A parody. The pictures alone make it seem like a farce, and the Kickstarter video sounds like something ripped directly from or The Onion

It’s not. I’ve check and re-checked. This hoodie is a real thing. Completely serious. Earnest beyond belief. And it is terrifying.