Some brilliant person has taken the J.Crew catalog and used the images to create three minute narratives that are both funny and, in the words of one commenter, “de-mythologize the vaguely-exotic-yet-comfortable-and-assured lifestyles and identities marketed to our authenticity-seeking culture.
It appears that about four of these have been made so far, but I still love the first one the most.
The only problem with the project is the name. While admittedly clever, it’s almost impossible to find these videos without accidentally landing on an actual J.Crew webpage.
Otherwise, they are near perfection.
J.Crew Crew Episode 1: The Honeymoon? from Meghan O’Neill on Vimeo.
