What is something someone who has never been poor wouldn’t understand?

Why did you come here?

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SOME HAPPY CLIENTS

nothing short of transformative.

“Matthew Dicks has been a guiding light in my journey as both a YouTuber and entrepreneur. His impact on my life and business has been nothing short of transformative.”

— Ali Abdaal. Doctor, Entrepreneur, & YouTuber with 5.43M subscribers

It’s all in this book.

“Having mentored hundreds of corporate folks like me, Matt has developed unique, streamlined strategies to teach people how to use their personal stories in business. He’s taken everything he’s learned from years of consulting and put it all in this book.”
— Masha Cresalia, Former Director of Corporate Marketing – Slack

Matt provides The most value per minute.

“I’ve received a tonne of advice from investors, founders, and other mentors…I always tell Matt he provides the most value per minute of anyone I spend time with.”
— Alyhan Rehmatullah. CEO & Cofounder – Kalpa

WHO AM I?

Matthew Dicks is an award-winning bestselling author, speaker, and marketing consultant to some of the world’s biggest companies including Amazon, Slack, and Salesforce.

For more than a decade, he’s been advising C-suite execs and their teams. Whether it’s a product launch, sales deck, or keynote, he surfaces the real stories behind the spreadsheets — stories that resonate and connect on a meaningful level.

He’s taught at multiple universities including Yale, MIT, and Harvard, and his work has been featured on Lenny’s Podcast, TEDx Talks, Newsweek, and many more.

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”

— Steve Jobs

Why stories matter more than ever.

People remember stories. Not graphs or endless lists of features.

Studies have shown that decisions are often made based on emotions first and rationalized with data, second.

Telling a meaningful story to frame metrics in the right light is how ideas are anchored on a deeper level. It’s how companies get funding, close deals, and rally teams.

What you’ll learn

Unlike other self-help business books, “Stories Sell” was written concisely for busy professionals. It’s a fun read that uses anecdotes from consulting work to contextualize lessons and make them easily retainable. It draws from firsthand experiences to demonstrate the power of storytelling in solving important problems like how to:

“A year from now, you will wish you had started today.” — Karen Lamb

Master the craft of storytelling today

Honest, approachable

“I laughed, gasped, took notes, and carried this book around like a dear friend — because that’s exactly what a storyworthy book should be. As a novelist, I’ve studied my craft in countless ways, but never before have I seen its marrow revealed with such honest, approachable charisma.”
— Sarah McCoy, internationally and New York Times–bestselling author of Marilla of Green Gables and The Baker’s Daughter

he leads you up the stairs to tell your stories.

“With candor, humility, and bust-a-gut humor, Matthew Dicks shares his storytelling secrets and leads you up the stairs to tell yours. He already knows that they’re gems.”
— Nichole Bernier, author of The Unfinished Work of Elizabeth D.

the most interesting man in the world.

“When I gave Matthew Dicks a recurring spot on my podcast, I billed him as ‘the most interesting man in the world.’ He really has lived quite a life. But what’s truly interesting is not necessarily what he’s experienced but how he makes you, the audience, experience it through him.”
— Mike Pesca, NPR contributor and host of Slate magazine’s daily podcast, The Gist

FAQ

The book is specifically tailored to professionals working in business and the corporate world. It’s meant to help marketers, salespeople, business leaders, entrepreneurs, and advertisers and teaches them how to use storytelling to grow their businesses.

The corporate world is flooded with data: spreadsheets, charts, graphs, and yawn-inducing PowerPoint presentations. But human brains are wired for stories.

The book teaches you how to combine stories with data to engage and persuade your audience. It gives examples and case studies on topics like:

  • Building slide decks for sales, investor pitches, and presentations
  • Product narratives and positioning
  • Marketing and advertising copy
  • Speeches and keynotes for auditorium-sized crowds
  • Business communication
  • How to align teams and build morale
  • How to sell yourself for career advancement
  • How to build rapport and connect with your audience

Most business books on writing

  • Draws from outside stories and research
  • Padded with filler content
  • Content can be dry and clinical
  • Written by ghostwriters or people from the corporate world who learned storytelling

Stories Sell

  • Draws from decades of firsthand experience consulting for companies of all sizes
  • Lean and concise for busy professionals
  • Fun and insightful to read
  • Written by an award-winning novelist, StorySlam champion, and marketing consultant

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