Someone at Barilla pasta is my hero.
A clever marketing genius.
For zero dollars, Barilla pasta has created nine Spotify playlists that match the cook times of their products, with names like:
Absolute Carbonara
Nine Minute Spaghetti
Boom Bop Fusilli
Modern Day Linguini
… and five more.
You can see (and listen) to their Spotify playlists here.
The playlists likely aren’t driving many sales, but they’ve accumulated tens of thousands of spins. More importantly, this simple marketing play earned Barilla a ton of free marketing and publicity by news organizations that thought the idea clever enough to report on to their audiences, and it establishes Barilla pasta as a brand that is separate from its stodgy competitors.
Again, all for about zero dollars.
