Someone at Barilla pasta is my hero. A clever marketing genius. For zero dollars, Barilla pasta has created nine Spotify playlists that match the cook times of their products, with…

In 1997, "Air Bud" — a film about a dog capable of playing basketball — landed in theaters. It did fairly well, I assumed, since I can still remember the…

Being one who suffered from a relentless, existential crisis, constantly thinking about death, my only means of getting through the day is by convincing myself that I will never die.…

When I managed McDonald's restaurants — for nearly a decade — one thing always struck me as foolish: The goal for most store managers — based upon systems established by…

It doesn't take much for a business to delight its customers, and whenever it does, it ensures that customers remember that business for a long time. Three examples from our…

I would never even consider purchasing pajamas adorned with chickens. Not in a million years. But stick them in a bucket that looks a lot like a bucket of KFC…

Dropping atomic bombs on Hiroshima and Nagasaki will likely be a decision debated as long as human beings walk this Earth. But if you're wondering what US military commanders thought…

In 2007, a small group of anonymous individuals attempted to destroy my teaching career, along with the careers of my wife, who was teaching with me at the time, and…

"Memoirs of an Imaginary Friend" — the novel I published back in 2012 — is being translated into yet another language. This time, the language is Ukrainian. I was recently…

My team has redesigned our storyworthy.com website. The actual design has changed completely, but so, too have the offerings. including: A brand new, free storytelling academy New storytelling courses An…