I would never even consider purchasing pajamas adorned with chickens.
Not in a million years. But stick them in a bucket that looks a lot like a bucket of KFC chicken, and you’ll have me staring at it for ten minutes, wondering if I should purchase the pajamas for myself or someone else.
Ultimately, I didn’t make the purchase. We were in Montreal, and I didn’t want chicken pajamas serving as a souvenir of our vacation, but if I needed a gift for someone who seemingly has everything or someone who enjoys a laugh, these chicken pajamas might be just right.
The lesson here:
Packaging can sometimes turn a nothing into a real something if you get it right.
Also, silliness sells.
