Have you seen Dr. Annie Andrews’ campaign launch video?
She’s running for a seat in the United States Senate against Lindsey Graham.
It’s hard to imagine a Democrat winning a Senate seat in South Carolina, but Lindsey Graham is a hypocritical monster who is loathed by many.
He is currently sporting a 34 percent approval rating in his home state.
Even better, Annie Andrews seems like the real deal.
At least in terms of communication.
And that, in so many ways, is everything. You need to know how to communicate with an electorate, and it can’t be through the ways it has worked in the past.
Arguments must be made, but you must be saying things that people want to hear, which means you need to be clear, loud, entertaining, novel, unexpected, combative, and more.
Additionally, you must not be hesitant, flinch, or afraid.
Also, you need to weaponize your opponent’s language by either stabbing them with their own words or flipping the script and adopting criticism as a compliment.
Dr. Annie Andrews does a lot of this in her launch video.
I’m impressed.
I only hope this isn’t all she had to offer or the extent to which she’s willing to go.
Let this be the beginning of much more to come, and not the apex of her ability to communicate and connect with voters.
