A large number of our friends – at least those with Instagram accounts – began sending us messages yesterday after having seen Clara and Charlie in a TurboTax ad.
Rest assured that this was no surprise to us. Months ago an advertising agency contacted us after seeing a photo of the kids on my blog. After signing nondisclosures and negotiating terms and compensation, we agreed to the use of the photo in this ad.
We didn’t realize the ubiquity that the ad would achieve. So many of our friends have seen it, and as if this moment, the ad has 180,749 likes and almost 2,000 comments.
TurboTax isn’t messing around.
We also decided that the compensation received would be used to pay for a weekend at Great Wolf Lodge, a place that the kids have been asking us to take them for months. We explained to them how we would be paying the trip – essentially with money they earned – and they were thrilled.
This situation also illustrates the fundamental belief that I have in “putting yourself out there.” Some day I will create a list of all the things that have come back to me thanks to my willingness to put myself out there – online, on stage, in print, and elsewhere. Unexpected, almost always positive responses from the world.
