A whiskey ad, made by two amateur filmmakers, did this to me.

Every now and then I run into something that zeros in on my eternal flaw – my inner crack – and tears it wide open. This ad will hang on me like an old coat for weeks. Look closely and you may see tears in my eyes at any moment until sometime in 2016.

It’s fine. Don’t worry. Just an indescribable, overwhelming, ever-present existential crisis. 

This time that thing was a Johnnie Walker ad made by two film students.